1. Introduction to International Business: An overview of the key concepts, theories, and frameworks in international business, including the global business environment, cultural factors, international trade, and investment.
2. International Market Entry Strategies: Examination of different strategies for entering and expanding into international markets, including exporting, licensing, franchising, joint ventures, and foreign direct investment.
3. Global Business Operations: Analysis of the operational aspects of international business, including global supply chain management, logistics, sourcing, and distribution.
4. Cross-Cultural Communication and Negotiation: Exploration of the cultural dimensions and communication styles that influence international business interactions, as well as negotiation techniques for managing international business deals and resolving conflicts.
5. International Financial Management: Introduction to the financial aspects of international business, including foreign exchange management, international capital budgeting, financing international operations, and assessing country and political risks.
6. Global Marketing Strategies: Study of global marketing concepts and strategies, including market research, product adaptation, pricing, promotion, and distribution in diverse international markets.
7. Legal and Ethical Considerations in International Business: Overview of the legal frameworks and ethical issues that impact international business operations, including international trade laws, intellectual property rights, bribery, and corporate social responsibility.
8. International Business Strategy and Competitive Advantage: Examination of strategic management in the international context, focusing on developing sustainable competitive advantages, analyzing global competition, and formulating effective international business strategies.
9. Global Economic Environment: Analysis of the global economic landscape, including economic systems, trade policies, regional economic integration, and the role of international organizations such as the World Trade Organization (WTO) and International Monetary Fund (IMF).
10. Case Studies in International Business: Application of theoretical concepts to real-world cases, examining international business challenges, opportunities, and successful strategies employed by global companies.