1. Introduction to International Marketing:
- Overview of international marketing and its significance
- Differences between domestic and international marketing
- Key factors influencing international marketing decisions
2. Global Market Analysis:
- Market research and analysis techniques for international markets
- Cultural, economic, political, and legal factors affecting global markets
- Assessing market opportunities and evaluating market potential
3. Market Entry Strategies:
- Modes of market entry, including exporting, licensing, franchising, and joint ventures
- Strategic alliances and partnerships for international market entry
- Evaluating and selecting the most appropriate market entry strategy
4. Global Consumer Behavior:
- Understanding cultural influences on consumer behavior
- Cross-cultural consumer analysis and segmentation
- Adapting marketing strategies to diverse consumer preferences
5. Global Product and Brand Management:
- Developing global product strategies and portfolios
- Branding and positioning in international markets
- Product adaptation and standardization approaches
6. Pricing and Distribution in Global Markets:
- Pricing strategies and considerations in international markets
- Managing international pricing variations and currency fluctuations
- Global distribution channels and logistics management
7. International Promotion and Communication:
- Developing global marketing communication strategies
- Cultural nuances in advertising, public relations, and sales promotion
- Integrated marketing communications in international markets
8. Cross-cultural Negotiations and Sales:
- Cultural considerations in international negotiations
- Sales strategies and techniques for diverse cultural contexts
- Building and managing international sales relationships
9. International Marketing Ethics and Social Responsibility:
- Ethical challenges in global marketing operations
- Corporate social responsibility in international marketing
- Adhering to ethical standards and cultural norms in global markets
10. Emerging Trends in International Marketing:
- Impact of technology and digitalization on global marketing
- Global sustainability and green marketing practices
- Navigating challenges and leveraging opportunities in the global marketplace
11. Case Studies and Best Practices:
- Analysis of real-world case studies in international marketing
- Examination of successful global marketing campaigns
- Discussion and application of best practices in international marketing
12. Final Project and Assessment:
- Application of course concepts in a practical international marketing project
- Presentation and evaluation of the final project
- Assessment of knowledge and skills acquired throughout the course.