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Professional Diploma Course in Marketing Function Interrelationships and Entrepreneurial Marketing

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

The Professional Diploma Course in Marketing Function Interrelationships and Entrepreneurial Marketing provides a comprehensive understanding of how different marketing functions work together and the role of entrepreneurial marketing in driving business success. Participants will explore the interdependencies between marketing, sales, advertising, branding, and customer relationship management, and learn how to effectively coordinate and align these functions for maximum impact.

In the first part of the course, participants will delve into the intricacies of marketing function interrelationships. They will gain insights into the collaborative nature of marketing activities and learn how to develop integrated marketing strategies that leverage the strengths of each function. Through real-world case studies and practical exercises, participants will explore best practices for optimizing marketing function interdependencies and achieving organizational goals.

The second part of the course focuses on entrepreneurial marketing, which emphasizes innovation, creativity, and risk-taking in the marketing process. Participants will learn how to identify and capitalize on new market opportunities, develop unique value propositions, and adapt marketing strategies to dynamic business environments. By understanding the principles of entrepreneurial marketing, participants will be equipped with the tools and mindset needed to drive business growth and create a competitive advantage in today's ever-changing marketplace.

Key facts about Professional Diploma Course in Marketing Function Interrelationships and Entrepreneurial Marketing

    1. Comprehensive course covering the interrelationships between marketing functions and the principles of entrepreneurial marketing.
    2. Learn how to integrate marketing activities across various functions for maximum impact and efficiency.
    3. Gain insights into the unique marketing challenges faced by entrepreneurs and startups.
    4. Develop practical skills in market research, branding, product development, pricing, promotion, and distribution.
    5. Understand how to leverage digital marketing strategies and social media platforms to drive business growth.
    6. Acquire knowledge on customer behavior, market segmentation, and targeting strategies.
    7. Suitable for marketing professionals, entrepreneurs, and anyone interested in understanding the dynamic field of marketing.
    8. Enhance your marketing expertise and stay ahead in today's competitive business landscape. Enroll now to unlock new opportunities!

Why choose LSIB ?

    The Professional Diploma Course in Marketing Function Interrelationships and Entrepreneurial Marketing is essential for individuals aiming to excel in the modern business landscape. This course equips you with the skills to navigate the complex interrelationships between marketing functions and entrepreneurial strategies. By understanding how marketing activities interact and impact overall business performance, you can drive growth and innovation. Learn about market research, branding, digital marketing, and customer behavior to make informed decisions. Gain a competitive edge with practical knowledge and insights into entrepreneurial marketing. Enhance your career prospects and stay ahead in the dynamic world of marketing. Enroll now to unlock new opportunities!

Course start dates
    Please find below our next course start dates:
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  Duration

The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

  Course Delivery

Online

  Entry Requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

  Course Content

1. Unit 1: Introduction to Marketing Function Interrelationships
   - Understanding the interconnectedness of various marketing functions
   - Examining the role of marketing in organizational success
   - Exploring the impact of marketing function interrelationships on business performance

2. Unit 2: Strategic Marketing Planning
   - Developing marketing strategies aligned with organizational goals
   - Conducting market research and analysis to identify opportunities
   - Creating strategic marketing plans that integrate different marketing functions

3. Unit 3: Branding and Positioning
   - Understanding the importance of branding in entrepreneurial marketing
   - Building and managing strong brand identities
   - Positioning brands effectively in competitive markets

4. Unit 4: Product and Service Development
   - Developing innovative products and services to meet market demands
   - Understanding the product life cycle and product portfolio management
   - Incorporating customer insights and feedback in the product development process

5. Unit 5: Marketing Communication and Promotion
   - Creating integrated marketing communication strategies
   - Utilizing various promotional channels and tools
   - Measuring the effectiveness of marketing communication efforts

6. Unit 6: Entrepreneurial Marketing and Growth Strategies
   - Applying entrepreneurial marketing principles in a dynamic business environment
   - Identifying and capitalizing on market opportunities
   - Developing growth strategies for entrepreneurial ventures

7. Unit 7: Marketing Analytics and Performance Measurement
   - Using data and analytics to drive marketing decision-making
   - Measuring and evaluating marketing performance
   - Implementing continuous improvement strategies based on performance insights

8. Unit 8: Ethical and Legal Considerations in Marketing
   - Understanding ethical issues and challenges in marketing
   - Complying with legal regulations and standards in marketing practices
   - Building and maintaining trust with customers and stakeholders through ethical marketing practices

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
1 month (Fast-track mode) - £140
2 months (Standard mode) - £90

  Payment plans

Please find below available fee payment plans:
1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

  Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

  How to apply ?

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)

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