1. Introduction to International Marketing: This unit provides an overview of international marketing, including its significance, challenges, and opportunities in a globalized business environment.
2. Market Analysis and Research: This unit focuses on market research techniques and methodologies to gather relevant data on international markets. It covers topics such as consumer behavior, market segmentation, and competitor analysis.
3. International Market Entry Strategies: This unit explores various market entry strategies available to businesses entering international markets. It covers topics such as export, licensing, franchising, joint ventures, and foreign direct investment.
4. Product and Brand Localization: This unit examines the importance of adapting products and brands to fit the cultural, social, and linguistic preferences of international markets. It covers topics such as product adaptation, brand positioning, and global brand management.
5. International Pricing and Distribution: This unit delves into pricing strategies and distribution channels in international markets. It covers topics such as pricing considerations, currency exchange, channel management, and logistics.
6. International Advertising and Promotion: This unit explores the challenges and strategies for promoting products and services in international markets. It covers topics such as global advertising campaigns, cultural sensitivity, and digital marketing in international contexts.
7. Cross-Cultural Communication: This unit focuses on developing effective communication skills for international marketing. It covers topics such as cross-cultural communication barriers, negotiation techniques, and building relationships in diverse cultural contexts.
8. International Marketing Ethics and Sustainability: This unit addresses the ethical and sustainability considerations in international marketing. It covers topics such as responsible marketing practices, corporate social responsibility, and global sustainability trends.
9. International Market Expansion and Growth: This unit discusses strategies for expanding and growing businesses in international markets. It covers topics such as market development, diversification, strategic alliances, and mergers and acquisitions.
10. International Marketing Planning and Implementation: This unit guides learners through the process of developing an international marketing plan and executing it effectively. It covers topics such as setting marketing objectives, budgeting, and monitoring and evaluating international marketing activities.