The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

Online

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

1. Introduction to Market Situational Analysis:
   - Overview of market situational analysis
   - Importance and benefits of market analysis
   - Understanding market trends and dynamics
   - Collecting and analyzing market data
   - Techniques for conducting market research

2. Organizational Position Measurement:
   - Understanding organizational positioning
   - Assessing internal capabilities and resources
   - Analyzing competitive landscape and industry dynamics
   - Identifying target market segments
   - Evaluating the organization's value proposition and competitive advantage

3. Market Research Methods:
   - Qualitative research techniques (interviews, focus groups)
   - Quantitative research methods (surveys, questionnaires)
   - Data collection and analysis
   - Sampling techniques and sample size determination
   - Validity and reliability of research findings

4. Market Segmentation and Targeting:
   - Market segmentation concepts and approaches
   - Demographic, psychographic, and behavioral segmentation
   - Selecting target market segments
   - Developing customer profiles and buyer personas
   - Positioning strategies for different target segments

5. Competitive Analysis:
   - Identifying competitors and analyzing their strategies
   - SWOT analysis and competitive advantage assessment
   - Porter's Five Forces framework
   - Benchmarking and industry analysis
   - Evaluating competitive positioning and differentiation

6. Market Positioning and Branding:
   - Positioning strategies for products or services
   - Creating a unique value proposition
   - Brand development and management
   - Brand positioning and brand image
   - Building brand equity and brand loyalty

7. Market Planning and Strategy:
   - Developing marketing objectives and goals
   - Formulating marketing strategies
   - Marketing mix (product, price, place, promotion)
   - Marketing implementation and monitoring
   - Evaluating marketing performance and making adjustments

8. Emerging Trends in Market Analysis:
   - Digital marketing and data analytics
   - Artificial intelligence and machine learning in market analysis
   - Market sensing and real-time monitoring
   - Social media and online reputation management
   - Ethical considerations in market analysis and positioning.

The assessment is done via submission of assignment. There are no written exams.

The fee for the programme is as follows:
1 month (Fast-track mode) - £140
2 months (Standard mode) - £90

Please find below available fee payment plans:
1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)