The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

Online

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

1. Introduction to Pricing Practices: This unit provides an overview of pricing concepts, strategies, and approaches used in different industries. Participants will learn about pricing models, cost-based pricing, value-based pricing, and competitive pricing.

2. Market Analysis and Research: This unit focuses on market analysis techniques to understand customer behavior, market trends, and competitors' pricing strategies. Participants will learn how to conduct market research, gather data, and analyze market dynamics to inform pricing decisions.

3. Pricing Strategies and Tactics: This unit explores various pricing strategies and tactics employed by organizations, including penetration pricing, price skimming, price bundling, and promotional pricing. Participants will learn how to develop effective pricing strategies that align with business objectives and market conditions.

4. Pricing and Profitability Analysis: This unit covers pricing and profitability analysis techniques to evaluate the financial impact of pricing decisions. Participants will learn how to calculate key financial metrics, such as profit margins, break-even analysis, and return on investment (ROI), to assess pricing effectiveness.

5. Pricing and Market Failure: This unit delves into the concept of market failure and its implications for pricing decisions. Participants will explore scenarios where markets do not efficiently allocate resources, such as externalities, imperfect competition, and information asymmetry, and how these factors influence pricing strategies.

6. Pricing Optimization and Revenue Management: This unit focuses on techniques for pricing optimization and revenue management. Participants will learn about dynamic pricing, yield management, price discrimination, and revenue forecasting to maximize revenue and profitability.

7. Ethics and Legal Considerations in Pricing: This unit addresses ethical considerations and legal frameworks related to pricing practices. Participants will gain an understanding of fair pricing practices, price discrimination regulations, and anti-competitive behavior to ensure compliance and ethical conduct in pricing.

8. Pricing and Marketing Communication: This unit explores the relationship between pricing and marketing communication strategies. Participants will learn how to effectively communicate pricing decisions to customers, manage price perception, and leverage pricing as a marketing tool.

9. Case Studies and Practical Applications: This unit examines real-world case studies and practical applications of pricing practices and market failure analysis. Participants will analyze and discuss pricing challenges faced by organizations in different industries and develop strategies to address them.

10. Pricing Strategies in the Digital Age: This unit explores the impact of digitalization on pricing practices. Participants will learn about online pricing dynamics, pricing algorithms, and the role of data analytics in pricing decisions in the digital marketplace.

The assessment is done via submission of assignment. There are no written exams.

The fee for the programme is as follows:
1 month (Fast-track mode) - £140
2 months (Standard mode) - £90

Please find below available fee payment plans:
1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)