1. Unit 1: Introduction to Marketing Function Interrelationships
- Understanding the interconnectedness of various marketing functions
- Examining the role of marketing in organizational success
- Exploring the impact of marketing function interrelationships on business performance
2. Unit 2: Strategic Marketing Planning
- Developing marketing strategies aligned with organizational goals
- Conducting market research and analysis to identify opportunities
- Creating strategic marketing plans that integrate different marketing functions
3. Unit 3: Branding and Positioning
- Understanding the importance of branding in entrepreneurial marketing
- Building and managing strong brand identities
- Positioning brands effectively in competitive markets
4. Unit 4: Product and Service Development
- Developing innovative products and services to meet market demands
- Understanding the product life cycle and product portfolio management
- Incorporating customer insights and feedback in the product development process
5. Unit 5: Marketing Communication and Promotion
- Creating integrated marketing communication strategies
- Utilizing various promotional channels and tools
- Measuring the effectiveness of marketing communication efforts
6. Unit 6: Entrepreneurial Marketing and Growth Strategies
- Applying entrepreneurial marketing principles in a dynamic business environment
- Identifying and capitalizing on market opportunities
- Developing growth strategies for entrepreneurial ventures
7. Unit 7: Marketing Analytics and Performance Measurement
- Using data and analytics to drive marketing decision-making
- Measuring and evaluating marketing performance
- Implementing continuous improvement strategies based on performance insights
8. Unit 8: Ethical and Legal Considerations in Marketing
- Understanding ethical issues and challenges in marketing
- Complying with legal regulations and standards in marketing practices
- Building and maintaining trust with customers and stakeholders through ethical marketing practices