1. Introduction to International Business: This unit provides an overview of the international business environment, including global trade patterns, cultural diversity, and the impact of globalization on businesses. Students learn about the key drivers of international business and the challenges and opportunities it presents.
2. Global Market Analysis: This unit focuses on conducting market research and analysis in the context of international business. Students learn how to analyze market trends, assess market potential, identify target markets, and understand consumer behavior across different cultures. They also explore strategies for market entry and expansion in global markets.
3. International Trade and Regulations: This unit delves into the intricacies of international trade, including trade policies, agreements, and regulations. Students learn about trade barriers, customs procedures, import/export documentation, and the role of international organizations such as the World Trade Organization (WTO) in shaping global trade.
4. Cross-cultural Management: In this unit, students explore the importance of understanding cultural differences in international business. They learn how to navigate cultural challenges, manage cross-cultural teams, and develop cultural intelligence to foster effective communication and collaboration in diverse business settings.
5. Global Business Strategy: This unit focuses on developing global business strategies that align with the international business environment. Students learn about market entry modes, strategic alliances, global sourcing, and international expansion strategies. They also examine the role of innovation and sustainability in global business success.
6. International Finance and Risk Management: This unit covers the financial aspects of international business, including foreign exchange markets, managing currency risk, international investment decisions, and global financial institutions. Students also explore risk management strategies to mitigate risks associated with international business operations.
7. Ethical and Sustainable Practices in International Business: This unit addresses the importance of ethical and sustainable business practices in the international context. Students learn about corporate social responsibility, ethical dilemmas in cross-border business transactions, and strategies for incorporating sustainability into international business operations.
8. Case Studies in International Business: This unit involves analyzing real-world case studies of companies operating in the international business environment. Students apply their knowledge and skills to solve complex business problems, make strategic decisions, and understand the practical implications of international business concepts.
These units provide a comprehensive understanding of the international business environment, equipping students with the knowledge and skills necessary to navigate the complexities of global markets and succeed in international business roles.