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present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE
Professional Certificate Course in Fundamental Concepts in Marketing

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

The Professional Certificate Course in Fundamental Concepts in Marketing provides a comprehensive foundation in the principles and strategies of marketing. This course covers the fundamental concepts and theories that form the basis of successful marketing campaigns. Students will learn about market research, target audience analysis, branding, product development, pricing strategies, promotional tactics, and distribution channels.

Through practical examples and case studies, students will develop a deep understanding of how marketing influences consumer behavior and drives business growth. They will explore key marketing concepts such as segmentation, positioning, and the marketing mix, and learn how to create effective marketing plans and campaigns. This course is ideal for individuals looking to enhance their marketing knowledge and skills, whether they are new to the field or seeking to expand their existing expertise. By the end of the course, students will be equipped with a solid foundation in marketing concepts and will be ready to apply their knowledge in various marketing roles and industries.

Key facts about Professional Certificate Course in Fundamental Concepts in Marketing

    - Learn essential marketing principles and strategies to boost business success.
    - Gain insights into market research, consumer behavior, and effective marketing campaigns.
    - Understand the fundamentals of product development, pricing, distribution, and promotion.
    - Enhance your skills in brand management, digital marketing, and social media marketing.
    - Develop a comprehensive understanding of marketing analytics and measurement.
    - Stay updated with the latest trends and best practices in the dynamic field of marketing.
    - Benefit from practical case studies, industry examples, and interactive learning experiences.
    - Earn a professional certificate to validate your expertise and advance your career in marketing.
    - Flexible online learning options available for convenient and self-paced study.
    - Suitable for aspiring marketers, business professionals, and entrepreneurs seeking to excel in the competitive marketplace.

Why choose LSIB ?

    The Professional Certificate Course in Fundamental Concepts in Marketing is essential for individuals who want to excel in the competitive business world. By understanding the core principles of marketing, you can effectively promote products and services, connect with target audiences, and drive business growth. This course equips you with the knowledge and skills to conduct market research, develop effective marketing strategies, and leverage digital marketing channels. With a focus on brand management, consumer behavior, and marketing analytics, you'll gain a competitive edge in the market. Earn a professional certificate to validate your expertise and open doors to exciting career opportunities in marketing. Enroll now and take your marketing skills to the next level.

Course start dates
    Please find below our next course start dates:
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  Duration

The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

  Course Delivery

Online

  Entry Requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

  Course Content

  1. Introduction to Marketing: An overview of marketing concepts, principles, and practices. Topics may include the marketing mix, target market identification, and the role of marketing in business.

  2. Market Research: The importance of market research in understanding consumer behavior, conducting surveys, analyzing data, and making informed marketing decisions.

  3. Consumer Behavior: An exploration of consumer psychology and decision-making processes. Topics may include perception, motivation, attitudes, and the impact of culture on consumer behavior.

  4. Marketing Communication: The study of communication strategies and tactics used in marketing. Topics may include advertising, public relations, sales promotions, and integrated marketing communication.

  5. Branding and Positioning: Understanding the role of branding in creating customer loyalty and brand equity. Topics may include brand identity, brand positioning, and brand management strategies.

  6. Product Development and Management: The process of developing and managing products or services. Topics may include product life cycle, new product development, and product portfolio management.

  7. Pricing Strategies: An examination of pricing strategies and their impact on consumer perception and market competition. Topics may include pricing models, pricing tactics, and value-based pricing.

  8. Distribution Channels: The study of distribution strategies and channel management. Topics may include channel selection, logistics, and supply chain management.

  9. Digital Marketing: An introduction to digital marketing strategies and techniques. Topics may include social media marketing, search engine optimization (SEO), content marketing, and online advertising.

  10. Marketing Ethics and Social Responsibility: The ethical considerations and responsibilities of marketers. Topics may include ethical marketing practices, consumer privacy, and corporate social responsibility.

  11. Marketing Analytics: The use of data and analytics in marketing decision-making. Topics may include market segmentation, customer segmentation, and marketing performance measurement.

  12. Marketing Planning and Strategy: The development of marketing plans and strategies. Topics may include market analysis, target market selection, and marketing plan implementation and evaluation.

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
1 month (Fast-track mode) - £140
2 months (Standard mode) - £90

  Payment plans

Please find below available fee payment plans:
1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

  Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

  How to apply ?

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)

Apply Now