1. Introduction to Retail Management: An overview of the retail industry, its structure, and the role of retail managers in the business environment.
2. Retail Operations Management: Principles and practices of managing retail operations, including store layout and design, inventory management, supply chain management, and logistics.
3. Retail Marketing and Sales: Strategies for marketing and promoting retail products and services, including market research, customer segmentation, pricing, advertising, and sales techniques.
4. Retail Merchandising: Concepts and techniques for planning and implementing effective merchandising strategies, product assortment planning, visual merchandising, and store displays.
5. Customer Relationship Management: Understanding customer behavior, building customer relationships, managing customer service, and developing strategies to enhance customer satisfaction and loyalty.
6. Retail Financial Management: Basic financial concepts relevant to the retail industry, budgeting, financial analysis, pricing strategies, and managing retail profitability.
7. Retail Human Resource Management: Managing and developing a retail workforce, recruitment and selection, training and development, performance management, and employee motivation.
8. Retail Technology and E-commerce: Exploring the role of technology in retail operations, including point-of-sale systems, inventory management software, e-commerce platforms, and the integration of online and offline retail channels.
9. Retail Analytics: Introduction to data analysis techniques and tools used in retail management, including sales forecasting, inventory optimization, and performance measurement.
10. Ethical and Legal Issues in Retail: Understanding ethical and legal considerations in the retail industry, including consumer protection, intellectual property, and labor laws.