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Advanced Professional Diploma in Strategic Marketing Management

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

The Advanced Professional Diploma in Strategic Marketing Management provides a comprehensive understanding of strategic marketing principles and practices. This course equips learners with the knowledge and skills needed to develop effective marketing strategies that drive business growth and create a competitive advantage.

Through a combination of theoretical knowledge and practical applications, learners will explore key marketing concepts such as market analysis, customer segmentation, brand management, product development, pricing strategies, and marketing communications. They will gain insights into consumer behavior, market trends, and competitive landscapes, allowing them to make informed decisions and develop targeted marketing plans.

By completing this course, learners will be prepared to take on strategic marketing roles in organizations across various industries. They will have the ability to analyze market opportunities, identify customer needs, develop value propositions, and implement marketing strategies that align with organizational objectives. Graduates of this program can pursue careers as marketing managers, brand strategists, market researchers, product managers, or digital marketing specialists, contributing to the success and growth of businesses through effective marketing practices.

Key facts about Advanced Professional Diploma in Strategic Marketing Management

    1. Strategic Marketing Expertise: Gain advanced knowledge and skills in strategic marketing management to drive business growth and gain a competitive advantage.
    2. Comprehensive Curriculum: Explore topics such as market analysis, consumer behavior, brand management, digital marketing, and marketing strategies.
    3. Practical Application: Apply theoretical concepts to real-world scenarios through case studies, projects, and simulations to develop practical marketing strategies.
    4. Industry-Relevant Skills: Acquire in-demand skills like market research, strategic planning, product development, pricing, promotion, and distribution.
    5. Experienced Faculty: Learn from industry experts and marketing professionals who bring real-world insights and expertise to the classroom.
    6. Networking Opportunities: Connect with peers and industry professionals, expanding your professional network for future collaborations and career opportunities.
    7. Flexible Learning Options: Choose from online or blended learning formats to fit your schedule and learning preferences.
    8. Accreditation and Recognition: Earn a prestigious Diploma from a recognized institution, enhancing your credentials and career prospects in the marketing field.
    9. Career Advancement: Enhance your job prospects and open doors to senior-level positions in marketing, brand management, digital marketing, and strategic marketing roles.
    10. Lifelong Learning: Develop a mindset of continuous learning and stay updated with the latest trends and strategies in strategic marketing management.

Why choose LSIB ?

    The course "Advanced Professional Diploma in Strategic Marketing Management" is essential for individuals aiming to excel in the dynamic field of marketing. In today's competitive business landscape, companies require strategic marketing experts who can drive growth and outperform their competitors. This course equips learners with advanced skills in market analysis, consumer behavior, brand management, and digital marketing. By gaining expertise in strategic marketing, graduates can secure lucrative positions in marketing, brand management, and digital marketing roles. This Diploma program offers a comprehensive curriculum, experienced faculty, and flexible learning options to ensure a high-quality education. Invest in your future and enhance your career prospects with this highly sought-after Diploma in strategic marketing management.

Course start dates
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  Duration

The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

  Course Delivery

Online

  Entry Requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

  Course Content

1. Marketing Principles and Concepts: Explore the fundamental principles and concepts of marketing, including market segmentation, target audience analysis, marketing mix strategies, and consumer behavior.

2. Strategic Marketing Planning: Learn how to develop effective marketing plans that align with organizational goals and objectives. Understand the process of market analysis, strategic positioning, and setting marketing objectives and strategies.

3. Brand Management: Explore the principles and techniques of building and managing strong brands. Learn about brand identity development, brand positioning, brand equity, and brand communication strategies.

4. Market Research and Analysis: Gain knowledge of market research methods and tools to gather and analyze data for decision-making. Learn how to conduct market research, interpret findings, and apply market insights to drive marketing strategies.

5. Digital Marketing Strategies: Understand the role of digital marketing in today's business environment. Learn about digital marketing channels, such as social media, content marketing, search engine optimization (SEO), and digital advertising.

6. Integrated Marketing Communications: Explore the concept of integrated marketing communications and learn how to develop effective marketing communication strategies across various channels, including advertising, public relations, sales promotions, and direct marketing.

7. Product and Service Management: Understand the product and service management process, including product development, product life cycle management, pricing strategies, and new product introduction.

8. Marketing Analytics and Performance Measurement: Learn how to measure and evaluate marketing performance using key performance indicators (KPIs) and marketing analytics. Understand the importance of data-driven decision-making in marketing.

9. International Marketing: Explore the challenges and opportunities of marketing in a global context. Learn about international market entry strategies, cultural considerations, and global marketing strategies.

10. Ethical and Social Responsibility in Marketing: Understand the ethical considerations and social responsibilities that marketers face. Explore topics such as sustainable marketing, consumer protection, and ethical marketing practices.

 

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
1 month (Fast-track mode) - £140
2 months (Standard mode) - £90

  Payment plans

Please find below available fee payment plans:
1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

  Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

  How to apply ?

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)

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