1
  Easy payment plans available with no charges.
Show all

present_to_all   PURSUE YOUR DREAMS - GAIN A RESPECTED QUALIFICATION STUDYING ONLINE
Advanced Professional Certificate in International Marketing

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

The Advanced Professional Certificate in International Marketing provides a comprehensive understanding of the principles and practices of marketing in a global context. This course focuses on the key concepts, strategies, and tools required to succeed in international markets. Participants will explore topics such as market research, consumer behavior, global branding, product adaptation, pricing strategies, distribution channels, and international marketing communications.

Through a combination of theoretical knowledge and practical applications, students will develop the skills needed to navigate the complexities of global markets and effectively target diverse customer segments. They will learn how to analyze international market opportunities, develop global marketing plans, and execute successful marketing campaigns across different cultures and regions. This course is designed for professionals looking to enhance their expertise in international marketing, expand their career opportunities in global organizations, or start their own international ventures. Upon completion, participants will be equipped with the knowledge and skills to make strategic marketing decisions and drive business growth in the global marketplace.

Key facts about Advanced Professional Certificate in International Marketing

    1. Comprehensive Curriculum: Gain expertise in international marketing strategies, market research, branding, digital marketing, global consumer behavior, and cross-cultural communication.

    2. Practical Skills: Develop practical skills through case studies, real-world projects, and simulations to apply theoretical knowledge in global marketing scenarios.

    3. Global Perspective: Understand the dynamics of international markets, emerging trends, and cultural nuances to create effective marketing campaigns that resonate with diverse audiences.

    4. Industry-Relevant Insights: Learn from experienced professionals and industry experts, gaining valuable insights into the latest marketing practices and global business landscape.

    5. Career Opportunities: Enhance your career prospects in multinational corporations, international agencies, consulting firms, or pursue entrepreneurial ventures in the global market.

    6. Flexible Learning: Access course materials online, enabling self-paced learning and accommodating professionals with busy schedules.

    7. Networking Opportunities: Connect with a diverse community of marketing professionals, expand your professional network, and explore international collaboration opportunities.

    Enroll in the Advanced Professional Certificate in International Marketing to boost your global marketing skills, gain a competitive edge, and excel in today's interconnected business world.

Why choose LSIB ?

    The course "Advanced Professional Certificate in International Marketing" is essential for professionals seeking to excel in the global business landscape. With increasing globalization, businesses need skilled marketers who can navigate international markets, understand cultural nuances, and create effective marketing strategies. This certificate program provides in-depth knowledge of international marketing concepts, digital marketing, branding, market research, and cross-cultural communication. By gaining expertise in these areas, graduates can unlock exciting career opportunities in multinational corporations, international agencies, and consulting firms. Enroll in this course to enhance your global marketing skills, stay competitive, and make a significant impact in the international business arena.

Course start dates
    Please find below our next course start dates:
    - {{date | date}}
  Duration

The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

  Course Delivery

Online

  Entry Requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

  Course Content

1. Unit 1: Introduction to International Marketing
   - Overview of international marketing concepts and theories
   - Analysis of global market trends and dynamics
   - Examination of cultural, social, and economic factors influencing international marketing

2. Unit 2: Market Entry Strategies
   - Evaluation of different market entry modes, such as exporting, licensing, joint ventures, and direct investment
   - Assessment of market segmentation and targeting strategies for international markets
   - Study of competitive analysis and positioning in global markets

3. Unit 3: International Product and Brand Management
   - Development of global product and brand strategies
   - Product adaptation and standardization considerations
   - Building and managing global brand equity

4. Unit 4: International Pricing and Distribution
   - Pricing strategies for international markets, including pricing adaptation and currency management
   - Selection of distribution channels and management of global supply chains
   - Logistics and transportation considerations in international marketing

5. Unit 5: Cross-cultural Marketing Communication
   - Cultural intelligence and its importance in international marketing communication
   - Development of global marketing communication strategies and campaigns
   - Evaluation of media channels and promotional tools for diverse markets

6. Unit 6: International Marketing Research and Analytics
   - Techniques and methodologies for conducting international market research
   - Analysis and interpretation of data for international marketing decision-making
   - Use of market research tools and technology for global market analysis

7. Unit 7: Global Consumer Behavior
   - Understanding cultural influences on consumer behavior in different markets
   - Analysis of cross-cultural consumer segmentation and targeting
   - Consumer decision-making process in international markets

8. Unit 8: Legal and Ethical Considerations in International Marketing
   - Examination of legal frameworks and regulations in international marketing
   - Ethical challenges and social responsibility in global marketing practices
   - Development of ethical guidelines and compliance strategies for international marketing activities

 

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
1 month (Fast-track mode) - £175
2 months (Standard mode) - £150

  Payment plans

Please find below available fee payment plans:
1 month (Fast-track mode) - £175

2 months (Standard mode) - £150

  Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

  How to apply ?

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)

Apply Now