1. Introduction to Managerial Economics:
- Overview of managerial economics
- Role and significance in decision-making
- Economic models and concepts in managerial decision-making
2. Consumer Behavior and Demand Analysis:
- Factors influencing consumer behavior
- Demand theory and elasticity
- Demand forecasting techniques
3. Market Structure and Competitive Analysis:
- Types of market structures
- Competitive analysis and strategic positioning
- Pricing strategies in different market structures
4. Cost Analysis and Production Decisions:
- Cost concepts and classification
- Production functions and optimal output
- Economies of scale and scope
5. Pricing Strategies and Revenue Management:
- Pricing methods and approaches
- Price discrimination and segmentation
- Revenue management techniques
6. Market Research and Data Analysis:
- Research methodologies and data collection techniques
- Data analysis and interpretation
- Market research applications in managerial decision-making
7. Government Regulation and Externalities:
- Role of government in market intervention
- Externalities and their impact on decision-making
- Regulatory policies and their implications
8. International Trade and Global Markets:
- Trade theories and patterns
- Comparative advantage and trade policy
- Global market dynamics and implications for managerial decision-making
9. Business Strategy and Managerial Decision-Making:
- Strategic planning and formulation
- Decision-making under uncertainty
- Ethical considerations in managerial economics
10. Case Studies and Practical Applications:
- Real-world case studies in managerial economics
- Application of concepts and tools in practical scenarios
- Analysis and discussion of business cases
11. Final Project and Assessment:
- Integration of course concepts in a practical project
- Presentation and evaluation of the final project
- Assessment of knowledge and skills acquired throughout the course.