1. Unit 1: Introduction to Strategic Management
- Understanding the fundamentals of strategic management
- Examining the role of strategic planning in enhancing organizational value
2. Unit 2: Environmental Analysis and Competitive Strategy
- Conducting a comprehensive analysis of the external environment
- Formulating competitive strategies to gain a competitive advantage
3. Unit 3: Internal Analysis and Resource Allocation
- Assessing internal capabilities and resources
- Allocating resources effectively to support strategic objectives
4. Unit 4: Value Creation and Value Chain Analysis
- Exploring the concept of value creation in organizations
- Analyzing the value chain to identify opportunities for enhancing value
5. Unit 5: Strategy Implementation and Execution
- Developing effective strategies for implementation
- Overcoming challenges and barriers to successful strategy execution
6. Unit 6: Performance Measurement and Evaluation
- Designing performance metrics to track progress and success
- Evaluating strategy effectiveness and making necessary adjustments
7. Unit 7: Innovation and Change Management
- Fostering a culture of innovation and managing organizational change
- Identifying opportunities for innovation to enhance organizational value
8. Unit 8: Stakeholder Engagement and Communication
- Understanding the importance of stakeholder engagement in strategy development
- Developing effective communication strategies to align stakeholders and enhance organizational value
9. Unit 9: Ethical Considerations in Strategic Decision Making
- Examining ethical dilemmas and decision-making frameworks in strategic management
- Integrating ethical considerations into strategy development and implementation
10. Unit 10: Case Studies and Practical Applications
- Analyzing real-world case studies to apply strategic management concepts
- Engaging in group discussions and exercises to practice strategic thinking and decision making