1. Introduction to Multinational Enterprises: This unit provides an overview of multinational enterprises (MNEs), their nature, characteristics, and historical development. It covers topics such as the motives for internationalization, the advantages of MNEs, and the different types of multinational enterprises.
2. Globalization and MNEs: This unit explores the role of MNEs in the context of globalization. It discusses the impact of globalization on MNEs, the challenges and opportunities they face in a globalized economy, and the strategies they employ to navigate international markets.
3. International Business Environment: This unit examines the various factors that influence the international business environment in which MNEs operate. It covers topics such as political, economic, legal, and cultural factors, and their implications for MNEs' operations and decision-making.
4. Market Entry Strategies: This unit focuses on the different market entry strategies employed by MNEs when expanding into foreign markets. It explores modes of entry such as exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries, and discusses the factors that influence the choice of entry mode.
5. Managing Global Operations: This unit delves into the management of global operations by MNEs. It covers topics such as global supply chain management, cross-cultural management, global staffing, and managing international subsidiaries.
6. Corporate Social Responsibility and Ethics: This unit examines the role of MNEs in promoting corporate social responsibility and ethical behavior. It discusses the social and environmental impacts of MNEs, their ethical challenges, and the strategies they employ to address them.
7. International Business Strategy: This unit explores the strategic decision-making processes of MNEs. It covers topics such as market selection, competitive advantage, global integration versus local adaptation, and strategic alliances.
8. Emerging Trends in MNEs: This unit examines the current trends and future prospects of multinational enterprises. It covers topics such as digitalization, sustainability, innovation, and the impact of geopolitical factors on MNEs.
Note: The number of units and their specific topics may vary depending on the course curriculum and structure.