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Diploma in Marketing Management

The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.

The Diploma in Marketing Management is a comprehensive program that provides students with a solid foundation in marketing principles and strategies. This Diploma is designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing.

Throughout the program, students will study a wide range of topics related to marketing, including consumer behavior, market research, advertising and promotion, brand management, digital marketing, sales and distribution management, and marketing strategy. They will gain a deep understanding of the various elements that contribute to successful marketing campaigns and develop the ability to create effective marketing strategies.

Key facts about Diploma in Marketing Management

    1. Comprehensive curriculum: This Diploma program offers a comprehensive and up-to-date curriculum covering all essential aspects of marketing management, including market research, brand management, advertising, digital marketing, and strategic marketing.

    2. Practical skills development: Through real-world case studies, projects, and practical exercises, students gain hands-on experience in developing marketing strategies, conducting market analysis, and implementing effective marketing campaigns.

    3. Industry-relevant knowledge: The course is designed to provide students with a deep understanding of the latest marketing trends, consumer behavior, and market dynamics, equipping them with the skills required to succeed in the fast-paced marketing industry.

    4. Experienced faculty: The program is taught by experienced marketing professionals who bring their industry expertise into the classroom, ensuring students receive practical insights and valuable guidance.

    5. Career opportunities: Graduates of the program can pursue exciting career paths in marketing, advertising, brand management, market research, digital marketing, and sales, with job opportunities in various industries.

    Enroll in the "Diploma in Marketing Management" to enhance your marketing skills, gain industry-relevant knowledge, and open doors to a successful career in the dynamic field of marketing.

Why choose LSIB ?

    1. Comprehensive curriculum: Our Diploma program offers a comprehensive curriculum covering market research, brand management, digital marketing, advertising, and strategic marketing.

    2. Practical experience: Gain practical skills through real-world projects, case studies, and internships, preparing you for a successful marketing career.

    3. Industry-relevant knowledge: Learn the latest marketing trends, consumer behavior, and market analysis techniques to stay ahead in the competitive marketing landscape.

    4. Expert faculty: Our experienced faculty comprises industry professionals who provide valuable insights and guidance based on their real-world experience.

    5. Career opportunities: Graduates can pursue various marketing roles, such as marketing manager, brand strategist, digital marketer, market researcher, and sales executive.

    Enroll in our "Diploma in Marketing Management" to acquire the skills and knowledge needed for a rewarding career in the dynamic field of marketing.

Course start dates
    Please find below our next course start dates:
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  Duration

The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)

  Course Delivery

Online

  Entry Requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

  Course Content

 

1. Marketing Principles: This course provides an introduction to the fundamental concepts of marketing, including the marketing mix, market segmentation, consumer behavior, and marketing research.

2. Advertising and Promotions: Students learn about various advertising and promotional strategies, including print, digital, and social media advertising, public relations, sales promotions, and integrated marketing communications.

3. Market Research: This course focuses on market research methodologies, techniques for data collection and analysis, and the interpretation of market research findings. Students gain skills in conducting market research and using data to make informed marketing decisions.

4. Brand Management: Students explore the principles and strategies involved in building and managing strong brands. Topics may include brand positioning, brand equity, brand communication, and brand extension.

5. Digital Marketing: This course covers the principles and strategies of digital marketing, including website optimization, search engine marketing, social media marketing, content marketing, and analytics.

6. Consumer Behavior: Students study the psychological and sociological factors that influence consumer behavior, enabling them to develop effective marketing strategies that resonate with target audiences.

7. Sales and Distribution Management: This course focuses on sales techniques, sales management, channel management, and distribution strategies. Students learn about sales planning, sales forecasting, sales force management, and relationship management.

8. Marketing Strategy: Students develop skills in strategic marketing planning, including market analysis, target market identification, competitive analysis, and the development of marketing strategies and tactics.

9. Retail Marketing: This course focuses on marketing strategies specific to the retail industry, including store layout and design, visual merchandising, customer service, and retail branding.

10. Marketing Analytics: Students learn how to collect and analyze marketing data to gain insights and make data-driven marketing decisions. Topics may include data visualization, marketing metrics, and marketing performance measurement.

 

 

  Assessment

The assessment is done via submission of assignment. There are no written exams.

  Course fee

The fee for the programme is as follows:
1 month (Fast-track mode) - £250
2 months (Standard mode) - £225

  Payment plans

Please find below available fee payment plans:
1 month (Fast-track mode) - £250

2 months (Standard mode) - £225

  Accreditation

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

  How to apply ?

Simply follow the steps given below to enrol:
1. Fill enrolment form on-line at https://www.lsib.uk/enrolment-form/start.html
2. Pay enrolment fee of GBP £10
(This can be paid online using credit or debit card)

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